About Us

 

Database Group

 
Database Group is a long established and well respected company within the DM arena, offering a sophisticated range of data-led solutions at both a strategic and tactical level. With a wide portfolio of services including database building, data cleansing and enhancement through to customer/prospect analysis and propensity modelling, Database Group has more recently acquired expertise in email marketing and event and print management as part of its strategic growth plans.


With a history stretching back as far back as 1969, Database Group as it stands today is the result of a 2006 consortium buy out led by existing Chairman Richard Lees. With offices in London and Milton Keynes in addition to the Bristol head office, the company provides high quality marketing solutions for clients through a unique combination of skills to manage, enhance and interpret data. Using an extensive PC platformed network, Database Group currently holds licences for, or has acquired, data sources which are used for data analysis, development of scorecards/models, customised geo demographics/lifestyle segmentation systems and the creation of databases.


Database Group provides integrated marketing database solutions to an impressive list of blue chip clients within the automotive, retail, financial services and travel markets amongst others and works in partnership with clients to identify key requirements, prioritise actions and measure results of objectives achieved.
Data is processed and manipulated via an in-house OPUS processing tool which contains all the necessary software required to perform a variety of procedures on client data – from selection to output, sorting, de-duplication, reporting and analysis.


Database Group is a member of the DMA and the Direct Mail Accreditation and Recognition Centre (DMARC). As such, the company endeavours to maintain and raise standards of expertise and to work to best practice.


In August 2006, the company acquired database marketing event specialists Hexfax, bringing new expertise to the business.

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Database Group Interactive

Following the merger of Maestro Interactive and Database Group in 2006, the digital arm of the customer data specialists is now being fully integrated. The new, full service email marketing capability has been re-branded and launched as Database Group Interactive (DbGi). One of the earliest Email Service Providers established in the UK, DbGi has been a leading email broadcaster for over eight years.

Currently broadcasting over 20 million permissioned emails each month, DbGi delivers a full service digital offering including email marketing services, interactive database solutions, transactional data repurposing, multi channel communications and integrated campaign solutions.