Beyond Data Seminar
Welcome to the first instalment of our Beyond Data Seminar Programme. Over the next 12 months we will be hosting a total of six seminars on a bi-monthly basis that will focus on a range of marketing topics including customer loyalty, creating value through insight and a data processing master class.
Each seminar will feature real examples from our range of blue chip clients with guest speakers and project teams to bring the challenges, solutions and results to life.
The first part of our programme kicks off with leading whisky producer, William Grant & Sons (WGS).
2 hours that will change your relationship marketing…
Join us for a breakfast seminar on “Relationship Marketing for Brands”
Featuring guest client speaker Utadi Murphy, Global Relationship Marketing Manager for WGS . Utadi will discuss how WGS are taking on the challenge of coordinating their marketing efforts across 20 markets and 5 well established drinks brands – Grants, Glenfiddich, Hendricks, Sailor Jerry and The Balvenie.
Reserve a place on the seminar and in just 2 hours you will learn 5 invaluable insights that could transform your approach to relationship marketing;
- How to deliver a RM programme that will maximise your brand preference
- How WGS are tackling the challenge of building consumer relations across multi markets
- Ways to make quantifiable improvements to your email marketing program.
- How to use data to drive RM value
- Why a Single Customer View is central to improving consumer marketing.
The economic downturn means fewer new customers and tighter budgets. Therefore, it is critical for businesses to find effective ways of communicating with consumers. To prosper and grow companies need to focus on building long-term relationships with existing consumers.
By attending the seminar you will discover first hand the motivations, challenges and objectives of Williams Grant & Sons when they set out to implement a relationship marketing solution.
The seminar will also feature speakers from our very own project team who will give you insight into methods that can make your relationship marketing more powerful.
There will also be the opportunity to pose questions on how the solution was designed, delivered and continues to grow across William Grant & Sons 20 markets and 5 brands .
The Programme
The seminar will take place on Wednesday 4th November 2009 from 8.30am to 11.00am at RIBA, 66 Portland Place, Central London, W1B 1AD.
- 8.30 Registration, drinks & breakfast
- 9.00 Introduction
Richard Lees, Database Group - 9.15 Why RM?
Utadi Murphy, William Grant & Sons - 10.00 Putting RM in your hands
Neil Evans, Database Group - 10.30 Making email count
Guy Hanson, Database Group Interactive - 11.00 Q & A, networking and refreshments
Spaces are limited so register now and also gain entry to our prize draw to win a bottle of ‘The Balvenie’ Rum Cask whisky.