Database Group
 
Database Group is a long established and well respected company within the DM arena, offering a sophisticated range of data-led solutions at both a strategic and tactical level. With a wide portfolio of services including database building, data cleansing and enhancement through to customer/prospect analysis and propensity modelling, Database Group has more recently acquired expertise in email marketing and event and print management as part of its strategic growth plans.
 
With a history stretching back as far back as 1969, Database Group as it stands today is the result of a 2006 consortium buy out led by existing Chairman Richard Lees. With offices in London and Milton Keynes in addition to the Bristol head office, the company provides high quality marketing solutions for clients through a unique combination of skills to manage, enhance and interpret data. Using an extensive PC platformed network, Database Group currently holds licences for, or has acquired, data sources which are used for data analysis, development of scorecards/models, customised geo demographics/lifestyle segmentation systems and the creation of databases.
 
Database Group provides integrated marketing database solutions to an impressive list of blue chip clients within the automotive, retail, financial services and travel markets amongst others and works in partnership with clients to identify key requirements, prioritise actions and measure results of objectives achieved.
 
Data is processed and manipulated via an in-house OPUS processing tool which contains all the necessary software required to perform a variety of procedures on client data – from selection to output, sorting, de-duplication, reporting and analysis.
 
Database Group is a member of the DMA and the Direct Mail Accreditation and Recognition Centre (DMARC). As such, the company endeavours to maintain and raise standards of expertise and to work to best practice.
 
In August 2006, the company acquired database marketing event specialists Hexfax, bringing new expertise to the business.
 
Database Group Interactive
 
Following the merger of Maestro Interactive and Database Group in 2006, the digital arm of the customer data specialists is now being fully integrated. The new, full service email marketing capability has been re-branded and launched as Database Group Interactive (DbGi).
 
One of the earliest Email Service Providers established in the UK, DbGi has been a leading email broadcaster for over eight years. Currently broadcasting over 20 million permissioned emails each month, DbGi delivers a full service digital offering including email marketing services, interactive database solutions, transactional data repurposing, multi channel communications and integrated campaign solutions.
 
What Our Clients Say
 

	Christine Didelot Manager, Marketing Database & Loyalty Programmes Renault UK
	Renault has been working with Database Group for nearly 5 years. Renault has developed a multi-tier communication strategy which requires a database structure which can manage high volume, high frequency updates and extracts. With a rapidly changing media landscape, it is also important to us that any solution in place has a degree of future-proofing to ensure that the database can continuously adapt to meet new requirements. We have been happy that Database Group has developed a real in-depth understanding of our complex business requirements and provided a solution that meets both our existing needs and has the flexibility to meet our future needs.   Additionally, Database Group has understood the need for us to constantly demonstrate to the broader Renault business the value of our marketing activity and has worked with us to put in place reporting which provides both comprehensive and actionable business insight.   The breadth and intensity of activity has meant that, of necessity, we have to work as an integrated team. We have developed close working relationships with all of our Database Group team members and appreciate the genuine commitment they show to our business.

 

	David Gay Head of Customer Insight AXA Sun Life Direct
	Database Group has been providing us with data processing and analytical services for over 10 years. AXA Sun Life Direct works with a large number of partner organisations and we need Database Group to be able to match and run suppressions against large volumes of supplied data on an almost daily basis. Maintaining data integrity, accuracy and speed are our critical service criteria. We have built a strong working relationship over the years and we continue to be satisfied that Database Group has the expertise and flexibility to provide the quality of service we expect.

 
 
Our People
 
Richard Lees – Chairman
Richard has over twenty years direct experience of the data market spread across a multi-national career. South African by birth, Richard relocated to the UK in 2001 to take up the appointment of Managing Director at Database Group. A pioneer in data manipulation, Richard has an established reputation within the Geographic Information Systems (GIS) arena and has unparalleled expertise in the data marketplace. Having co-founded marketing consultancy Intact Solutions, Richard spent 5 years as Managing Director growing the business to become market leader in the provision of database marketing solutions before selling to South African’s largest listed media conglomerate Primedia. With a mission to make marketing meaningful through the application of data, Richard advocates the need to integrate customer-based research with traditional analytics in order to extract maximum value from data.
 
Brett Isenberg – Managing Director
Brett is a Chartered Accountant who has qualified and worked in South Africa. Before relocating to the UK in 2000, Brett worked for Deloittes with a wide portfolio stretching across a number of industry sectors in both South African and New York. In the UK, Brett joined the head office of the South African listed media group Primedia Ltd where he worked as Group Financial Controller until the end of 2001. Tasked with disposing of the company’s UK assets, Brett partnered with the Chairman of Primecom and three other executives to affect a management buyout of Mailcom plc where he was subsequently appointed Managing Director. Following his appointment, Brett restructured the Group to form Maestro Interactive. In 2006, he managed the integration of Maestro Interactive and Hexfax to form the enlarged Database Group through the successful acquisition of Database Group.
 
Guy Hanson - Business Development Director
Guy has spent 17 years working in various aspects of the data management industry. He has worked as computer operations manager of South Africa’s largest retailing company, technical manager of Johannesburg’s largest laser printing bureau, and regional manager of SA’s principal outsourced document management company. This rich background has provided Guy with a healthy appreciation for data, and its wide-ranging potential. Since immigrating to the UK in 2001, Guy has carved a niche for himself as an industry expert in the email broadcasting arena, and is a passionate advocate for the role that new media has to play in the marketing process.

Eluned Moran – Head of Client Management
Eluned joined Database Group in 2006 from Wunderman where she was Client Services Director for Ford in Europe. With over 20 years direct marketing experience both on the client and agency side, Eluned brings a wealth of experience across a variety of industry sectors. In particular she has built up in-depth automotive and finance sector knowledge. Eluned was for a time based in Budapest, managing the Ford account for Wunderman across Eastern Europe. This has given her great insight into the differing needs of national markets, and specifically the complexities of emerging markets; the distinct challenges they offer and their need for a fresh perspective and innovative channel strategies. Eluned leads a team of client management staff who all combine excellent project management skills with strong technical expertise.
 
Richard Carpenter – Customer Insight Manager
Richard graduated from Portsmouth University in 1996 with a degree in Economics. He then embarked on a career in Marketing that included 5 years working as an Account Director for a Direct Marketing agency where he ran consumer surveying and mystery shopping projects for T-Mobile. Prior to joining Database Group, Richard worked for the market research firm ACNielsen. During his employment, Richards’s role involved providing leading FMCG manufacturers and retailers, such as Tesco and Mars, with analysis of marketplace dynamics, consumer behaviour and competitive performance. He also specialised in qualitative and quantitative research studying promotional effectiveness, purchasing behaviour and brand equity.
 
Contact Us
 
For all new business enquiries, please contact our Bristol office:
 
Database Group Colston Tower Colston Street Bristol BS1 4UH
Telephone: 0117 918 3500
Fax: 0117 918 3501
 
Press Office: Ali Rider Loudmouth PR
Telephone: 01663 751787 / 07773 515539