Data Processing
In order to fully exploit the value of your customer data, you first need to be convinced of its quality. Our experienced team uses the most up to date systems combined with industry expertise to standardise, format, clean, suppress, sort and enhance your data to improve the effectiveness of your campaigns. Buy our services individually or as a complete solution.
Data audits
Data conversion
Data cleansing
Getting personal details right is an investment in the future. It helps reduce wastage, cuts out customer irritation and ultimately leads to enhanced profitability. We created the Integrity Sweep, a unique process that systematically reviews your database for problems, gaps or inaccuracies. It’s fast, efficient and accurate.
Data suppressions
When communicating with your customers there could be numerous reasons why you would want to exclude or suppress selected individuals. They may have opted out, passed away or moved house etc. By using Database Group data suppression services you can significantly reduce wastage and therefore costs, as well as minimise customer complaints. Our unique range of suppression files are one of the most extensive available from a single UK supplier. We can suppress or delete gone-aways, no mail/telephone/fax requesters and deceased individuals, as well as track and supply new addresses for people who have moved home. For more information, view a full list of our comprehensive suppression files.
Data personalisation
We check that titles (Mr, Mrs, etc.) are not in conflict with first names, and make sure that all records are in the same standard format.
PAF enhancement
By utilising the most accurate and up to date post code checking systems we can help protect you against inaccurate addressing.
Data merging, consolidation and de-duplication
The effects of duplication in your data can be disastrous. Not only does it impact on costs and decrease your response rates, it can seriously damage your brand. Our data merging, consolidation and de-duplication service uses state of the art data processing techniques written in-house to provide our clients with an accurate and flexible service. Remove duplicates from within or between files to create a single record at individual, household or address level.
Data enrichment
We have access to geodemographic and lifestyle data from all of the major data providers, which we use to help you understand your customers, to target them effectively and to find new customers that align to your existing customer profiles.
Call Check
TPS/CTPS checking online. Free 28 day trial. Find out more.
See our Guide to Data Processing, or open the pdf file here
Request Service Information
Contact us to request specific information on data processing solutions for your company.