In order to fully exploit the value of your customer data, you first need to be
convinced of its quality. Our experienced team uses the most up to date systems
combined with industry expertise to standardise, format, clean, suppress, sort and
enhance your data to improve the effectiveness of your campaigns. Buy our services
individually or as a complete solution.
- Data audits
- Data conversion
- Data cleansing >
Getting personal details right is an investment in the future. It helps reduce wastage,
cuts out customer irritation and ultimately leads to enhanced profitability. We
created the Integrity Sweep, a unique process that systematically reviews your database
for problems, gaps or inaccuracies. It’s fast, efficient and accurate.
- Data suppressions
>
When communicating with your customers there could be numerous reasons why you would
want to exclude or suppress selected individuals. They may have opted out, passed
away or moved house etc. By using Database Group data suppression services you can
significantly reduce wastage and therefore costs, as well as minimise customer complaints.
Our unique range of suppression files are one of the most extensive available from
a single UK supplier. We can suppress or delete gone-aways, no mail/telephone/fax
requesters and deceased individuals, as well as track and supply new addresses for
people who have moved home.
- Data personalisation >
We check that titles (Mr, Mrs, etc.) are not in conflict with first names, and make
sure that all records are in the same standard format.
- PAF enhancement >
By utilising the most accurate and up to date post code checking systems we can
help protect you against inaccurate addressing.
- Data merging,
consolidation and de-duplication >
The effects of duplication in your data can be disastrous. Not only does it impact
on costs and decrease your response rates, it can seriously damage your brand. Our
data merging, consolidation and de-duplication service uses state of the art data
processing techniques written in-house to provide our clients with an accurate and
flexible service. Remove duplicates from within or between files to create a single
record at individual, household or address level.
- Data enrichment
>
We have access to geodemographic and lifestyle data from all of the major data providers,
which we use to help you understand your customers, to target them effectively and
to find new customers that align to your existing customer profiles.
For more information, please call us or send
us an email
See our clients, case studies and what they say about Database Group
here >
Guide to Data Processing
Guide to Data Processing
