Over 35 years working with a wide range of clients means we have the expertise to build you a scalable, future proof marketing database that encompasses a robust architecture, easy access, secure management and utilises best of breed technologies. Using a range of tools to suit your needs, including our in house software, Genus™, you can have desktop access to your customer database 24/7, allowing you to conduct queries and counts, select data and view reports.

• Customer database hosting, build and management
• Creation of a 'Knowledge Studio' giving a Single Customer View of all customer interactions: >
  We only build enhanced databases that we call Knowledge Studios. We begin by collating and aggregating (analysing, segmenting and summarising) the data in your existing databases. To this we then add external geo-demographic and market data, as well as the results of your past sales, marketing and customer management activities. This gives you all of the critical information that you need to operate your business in one place.
   
  

  • Harmonise communications across channels and media, and between internal departments.
  • Put in place sophisticated data-driven programmes that increase customer value.
  • Better analyse and use your data to personalise customer programmes and improve prospect targeting.
  • Create a consolidated database for all your departments, which contains a single view of your customers and prospects.
  • Build complex solutions within a short time frame.
  • Decrease overheads through our flexible and cost effective solutions.
  • Maximise your investments and benefit from economies of scale.
  • Utilise our expertise to keep your systems and data ahead of the game.
  • Create and manage a framework for measurement.

• Data Audit >
  Before starting to build a marketing database, we carry out a data audit. This will identify quality, relationships and content of any data to be included in the system. The development team will use the knowledge gained from this exercise to set objectives for the next stage, the functional and technical specification, and also determine requirements for data conversion, if any, required prior to designing and building the core database.
• Data reporting
• Data quality analysis >
  A data cleansing service that Database Group has developed is our unique 'Integrity Sweep' program that provides an in-depth insight into the data files under the following areas:
   
  Title, name and gender analysis
  Electoral Roll verification
  De-duplication
  Address analysis
  Postcode Format analysis
  Geographical analysis
  Suppression
  Telephone analysis
  Age analysis
  Date of birth analysis
  TV region
  Acorn Groups
  Postcode area analysis by client coverage
  Postcode area analysis versus GB coverage
   
  The program gives a breakdown of your data in each area and as part of the service a recommendations summary is provided. The recommendations can provide invaluable insight to aid in the planning of mailing campaigns, for example, analysis by postcode and Acorn groups to identify potential customer hotspots.
• Data merging, consolidation and de-duplication
• Multi channel data feeds >
  Data feeds can be provided and accepted from multiple sources, real time, daily, weekly, monthly. Following an initial data upload, feeds can be as often as the business demands.
• Database design and build >
  The individual elements of the system will be designed, following the functional and technical specification document and component testing. The marketing database will be designed in such a way that a single relevant view of all information can be accessed for counting, reporting, analysis and action. Having built the marketing database, the maintenance and operational procedures will be designed, developed and full systems and performance testing/evaluation will take place. On successful completion and approval from the client, arrangements will be made to implement the full system.
• Secure management and hosting >
  Your database can be hosted and managed at our secure Bristol facility where we will continue to update, clean, maintain, consolidate and enhance your data. Working around the clock to keep your data market ready we integrate our operation with your own to deliver workable solutions that add genuine power to the delivery of your marketing programmes. A physically secure, fully air conditioned facility, with firewall security, back-up and off-site disaster recovery.
• Data enrichment >
  We have access to geodemographic and lifestyle data from all of the major data providers, which we use to help you understand your customers, to target them effectively and to find new customers that align to your existing customer profiles.
• Data reporting >
  One of the most important aspects of any database solution is the ability to access and report on the customer data across numerous dimensions, typically: Customers (profiles, segment performance, movements and metrics)
   
  Products purchased
  Cross-sell products (uptake by customer segment, spend, etc)
  Campaign (performance, by channel, ROI etc.)
  Key performance indicators (agreed dashboard metrics)
   
  These dimensions will be defined in the initial scoping sessions with clients, who are involved in the design and setup of all reports. Reports are designed is SQL Server Reporting Services (SSRS) and accessed on-line through a secure web portal, or distributed as PDF files by email, as required. On-line access to reports can be controlled by user group access permissions, ensuring that each individual that logs in can see only the information that is relevant to them. The fact that the reports are deployed via a web portal, and developed as required, means that the reporting functionality can easily be extended to a larger number of users within an organisation. We create a secure user group for the entire team, or for individual destinations, and deploy suites of reports relevant only to each user group.
• Data manipulation
• Data capture and transcription
• Campaign and print management

• The option to in-source or outsource
   
  

For more information, please call us or send us an email
 
See our clients, case studies and what they say about Database Group here >
 

Guide to Database Management
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Guide to Database Management
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