Email Marketing

Through 10 years experience with our clients for Email Broadcasting, and 40 years Data Management, we have gathered enough insight and experience to provide a comprehensive Enterprise-class Email Service Framework.

The Pi Framework for Comprehensive Email Strategy

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Use the contents list on the left to navigate through descriptions of each element of the Pi Framework.

Strategic and Tactical Planning

Before any successful campaign can be prepared, we apply a Planning phase to understand the exact business and campaign objectives, assessing the status of the data lists, and create a step by step plan to then go ahead with preparing a well crafted campaign.

  • Why Outsource To DbGi?
  • Strategic Planning Framework

Email Campaign Preparation

Efficiency of preparation reduces turnaround time so that you get more campaigns out the door, with faster performance assessment, and rapid improvement of your email strategy.

  • Database Integration
  • Segmentation & Targeting
  • Data Management
  • Copy and Creative

Email Campaign Production

Having prepared your promotion, now we are ready to approve the final creative and data list, ready for a staggered broadcast.

  • Response Management
  • Broadcast Scheduling
  • Deliverability Management

Performance Measurement

After each promotion, we analyse the campaign metrics.  This contributes to customer metric analysis so that you gain detailed insight into customer and prospect behaviour, preferences, and profitability.

  • People Involved for High Performance Email Marketing
  • Performance Management
  • What Are The Financial Benefits?

Explore the framework

Explore all areas of the Pi Framework here.