At Database Group Interactive, we have developed specialist expertise in email marketing and broadcast over 20 million permissioned emails each month. As a specialist Email Service Provider (ESP), we have a strong reputation for deliverability, through relationships with many of the leading Internet Service Providers. Our in house tool ECOS™ (E-Mail Campaign Online System) allows you to manage production and reporting of your email campaign, 24/7 via web based access or we can provide a fully serviced e-marketing solution. Whichever route you take, you can create and send out campaigns within hours, allowing you to take immediate advantage of commercial opportunities as they arise.

• Campaign management via ECOS™ >
  ECOS™ is an integrated email campaign management solution providing functionality such as online proofing, real time campaign tracking and reporting and has been designed for ease of use. Key features include:

  • Simple web interface
  • Easy to set up and learn
  • Option of using pre-defined templates
  • Built in FTP suite to allow images to be uploaded
  • Variable content versions based on data segmentation
  • Spam Assassin which evaluates copy for its propensity to trigger spam filters
  • Trigger based campaigns
  • Variable Content
  • Member get Member
• Permissioning >
  We have a rigorous approach to the permissioning of email address lists which has a beneficial effect on both delivery and response rates. We work with our clients to ensure the data they use is completely legitimate.
• Deliverability >
  Data Hygiene
  We have developed sophisticated proprietary routines to ensure that only addresses with a guaranteed chance of delivery are broadcast. We check that email addresses are correctly structured, contain valid domain names, and don′t represent foreign recipients or contain profanities.
   
  Recency Management
  We work with clients to monitor to ensure that only those most recent / responsive addresses are broadcast to.
   
  Bounce-Back Handling
  A rigorous bounce-back handling programme is applied in real time.
   
  Creative Scoring
  We work with you to tailor copy so that it has the best possible chance of being interpreted favourably by spam filters.
• Reporting >
  To close the loop on your campaign we analyse response rates, and then fine tune selection criteria for future email campaigns to maximise their demonstrable ROI.
• NEW - Create unique personalised images within your email campaigns >
• NEW - Embedded video email technology >
• Obtaining/appending email addresses >
  We have relationships with most of the major email list managers to source responsive targeted address lists. We can also assist with appending email addresses to existing postal data to enable true dual-channel marketing.
• Benchmarking >
  In the past 36 months, we have broadcast close to 1 billion e-mails, from which we have developed a powerful benchmarking capability across a number of key dimensions ­ b2b vs. b2c, offer category, campaign objective etc. We can rank your performance across a wide range of businesses and assist you in creating performance metrics.
• Real-time database integration
  

For more information, please call us or send us an email
 
See our clients, case studies and what they say about Database Group here >
 

Guide to Email Marketing
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Guide to Email Marketing
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