– 2^nd Oct 2008

We’d like to invite you to join us at Database Group Head Office in Central Bristol on Thursday 2nd October to attend our latest email marketing seminar, ’Email Marketing - Myths and Realities’.

Email marketing myths and realities slides [ PDF 4Mb ]

Sender Score Certified by Brian at Return Path [ PDF 800Kb ]

– 19^th Sept 2008

We’d like to invite you to join us in stylish meeting rooms at Covent Garden, London on Friday 19th September to attend our latest email marketing seminar, ’Email Marketing - Myths and Realities’.

Email marketing myths and realities slides [ PDF 4Mb ]
 

Free email marketing event in Bristol to cover the content of our London seminar series.

Befriending the Inbox by Dale Langley [ PPT 1,140k ]
 
Back to The 3 "R"s - Relevance & Recognition Requirements [ PPT 8,434k ]
 

The issue of recognition within email campaigns, including practical advice for anyone involved in email marketing.

Email Recognition by Guy Hanson [ PPT 6,438k ]
 
The challenges of driving an effective online acquisition marketing campaign by Bill Burey [ PPT 2,127k ]
 

Main presentation: The latest advice and best practice relating to relevance within your email campaigns: personalisation, variable content, dynamic imagery and targeting.

Guest presentation: The implications of privacy and data protection for e-marketers and advice to avoid your emails being put into the junk mail box or causing a complaint to the Information Commissioner’s Office.

Email marketing seminar II presentation slides [ PPT 10,705k ]
 
Guest speaker slides: Dave Evans, Information Commissioner's Office [ PPT 95k ]