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Our data processing and enhancement services use best of breed data systems and solutions and we can tailor our offering to provide as much or as little support as you need.
 
Data quality is at the heart of every campaign. Leading with quality is absolutely essential, not just because bad data dramatically reduces effectiveness, but poor quality data places tremendous financial pressure on organisations. With over 30 years data processing experience behind us and the most advanced technology driving our systems we deliver services that make a tangible difference to the bottom line. As an independent supplier of data services we draw on the UK’s leading datasets and data suppression files to provide a rapid, tailored service that exactly matches your business demands. The scale of our operation also enables us to provide extremely cost effective solutions that will deliver the results you need at a price that won’t break the bank.
 

• Reduce wastage, decrease cost
• Increase effectiveness and improve targeting
• Save on IT resources with correctly formatted data
• Produce bespoke reports for accurate campaign analysis
• Rapid turnaround
• Cost effective solutions
• Independent supplier - find the right data that best meets your business needs
• Extensive range of industry standard datasets available

Data Processing Services
 
Data Conversion - Convert your data from one or more systems into a single consistent format
 
Normalisation - Automatically validates and corrects name and address, gender and data formats. Flags companies and splits out embedded postcodes into a separate field.
 
Demographic/Campaign Coding - Allocate demographic, geographic or other campaign codes to your data.
 
Postcoding/PAFing - By utilising the most accurate and up to date post code checking systems we can help protect you against inaccurate addressing.
 
De-duplication - Remove duplicates from within or between files creating one record per individual, household or address.
 
Data Suppression - Our unique range of suppression files are one of the most extensive available from a single UK supplier. We use files totalling approximately 72 million records to suppress or delete gone aways, no mail/telephone or fax requesters (MPS, TPS and FPS) and deceased individuals, as well as track and supply new addresses for people who have moved.
 
Mailsort/Merging/Sorting - Mailsort files to achieve optimum postal discounts; merge multiple files into one and sort into the required sequence.
 
Outputting - Data is output in the layout you specify and on the media you require.
 
Reporting - Using sophisticated reporting tools we can develop bespoke solutions that give you better access to management information and project results.
 
Making Data More Valuable
 
If you want to increase the value of your campaigns without adding additional layers to the mix and inevitably adding costs, then the first place to look is your data. You probably already hold a certain amount of data about your customers; their contact details, purchasing history, response rates and billing records.
 
This is all useful information and it will help you with basic segmentation, but to really make a difference you need to enrich your data by drawing on a range of geodemographic and lifestyle sources.
 
Data Enrichment
 
Combining your own data with external data will enable you to tighten the net on both your existing and prospective customer groups. With a targeted approach, watch as you successfully reduce volume, increase effectiveness and dramatically improve revenue generation opportunities
 

• Cultivate a better understanding of your existing customers.
• Make contact with the right prospects.
• Develop clear customer profiles and prioritisation criteria.
• Tailor your marketing offers to your most profitable prospects.

We have established relationships with the industry’s leading data providers giving you independent advice, a wide range of data sources and the freedom to combine your data with exactly what you need.
 
Geodemographic Data
 
Based on experience and the needs of our clients we are able to provide postcode level Geodemographic data from all of the main third party providers ; we can help you to decide on the best combination of data for your business needs.
 
Lifestyle data
 
As a result of long established partner relationships, we deliver fast, direct access to powerful, individual level,lifestyle data, which can be used to enhance your customer and prospect information.. These data sources cover subjects such as:
 

• Motoring
• Holidays and Travel
• Money and Investments
• Shopping preferences
• Leisure Pursuits
• Health
• Home Circumstances

Using your enhanced data
 
Enhancing your data files is just the beginning. Knowing how to use this data is critical. Our experts can help liberate your marketing programmes. With over 30 years of experience in the database marketing industry we are well positioned to help you select the right data and demonstrate how to maximise your marketing investment.
 

• Campaign Analysis
• Campaign Targeting
• Customer and Prospect Profiling
• Statistical Analysis and Modelling
• Cross-sales and Up-sales
• Segmentation
• Enhancing databases with data tags
• Building bespoke prospect databases