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Welcome

2009-01-23T11:49:20Z

At Database Group we have been helping a wide range of Blue Chip companies to use their marketing data more efficiently and intelligently for over 40 years.

We believe the key to long term business success is based upon finding the appropriate balance between data, technology and insight and a company�s ability to align these with its business objectives. We focus on getting the most value from your data and we have an ROI philosophy that underpins everything we do.

As one of the earliest adopters of e-mail marketing in the UK we offer a full service multi-channel capability so that our clients can communicate with their customers and prospects in the channel of their choice.

Our capabilities, our approach, our track record and our people set us apart from any other customer data company. We work hard to become a valued extension of your in house team, offering our expertise and support every step of the way.

About Us

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Database Group

Database Group is a long established and well respected company within the DM arena, offering a sophisticated range of data-led solutions at both a strategic and tactical level. With a wide portfolio of services including database building, data cleansing and enhancement through to customer/prospect analysis and propensity modelling, Database Group has more recently acquired expertise in email marketing and event and print management as part of its strategic growth plans.

With a history stretching back as far back as 1969, Database Group as it stands today is the result of a 2006 consortium buy out led by existing Chairman Richard Lees. With offices in London and Milton Keynes in addition to the Bristol head office, the company provides high quality marketing solutions for clients through a unique combination of skills to manage, enhance and interpret data. Using an extensive PC platformed network, Database Group currently holds licences for, or has acquired, data sources which are used for data analysis, development of scorecards/models, customised geo demographics/lifestyle segmentation systems and the creation of databases.

Database Group provides integrated marketing database solutions to an impressive list of blue chip clients within the automotive, retail, financial services and travel markets amongst others and works in partnership with clients to identify key requirements, prioritise actions and measure results of objectives achieved.
Data is processed and manipulated via an in-house OPUS processing tool which contains all the necessary software required to perform a variety of procedures on client data � from selection to output, sorting, de-duplication, reporting and analysis.

Database Group is a member of the DMA and the Direct Mail Accreditation and Recognition Centre (DMARC). As such, the company endeavours to maintain and raise standards of expertise and to work to best practice.

In August 2006, the company acquired database marketing event specialists Hexfax, bringing new expertise to the business.

Database Group Interactive

Following the merger of Maestro Interactive and Database Group in 2006, the digital arm of the customer data specialists is now being fully integrated. The new, full service email marketing capability has been re-branded and launched as Database Group Interactive (DbGi). One of the earliest Email Service Providers established in the UK, DbGi has been a leading email broadcaster for over eight years.

Currently broadcasting over 20 million permissioned emails each month, DbGi delivers a full service digital offering including email marketing services, interactive database solutions, transactional data repurposing, multi channel communications and integrated campaign solutions.

Contact Us

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What We Do

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Our Clients

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We are extremely proud of the longevity of our client partnerships, the longest of which has lasted over 30 years. At the same time we continue to win and work with new clients across a broad range of industry sectors to enhance their strategic marketing abilities.

What Our Clients Say

Christine Didelot
Manager, Marketing Database & Loyalty Programmes Renault UK
Renault has been working with Database Group for nearly 5 years. Renault has developed a multi-tier communication strategy which requires a database structure which can manage high volume, high frequency updates and extracts. With a rapidly changing media landscape, it is also important to us that any solution in place has a degree of future-proofing to ensure that the database can continuously adapt to meet new requirements. We have been happy that Database Group has developed a real in-depth understanding of our complex business requirements and provided a solution that meets both our existing needs and has the flexibility to meet our future needs.
Additionally, Database Group has understood the need for us to constantly demonstrate to the broader Renault business the value of our marketing activity and has worked with us to put in place reporting which provides both comprehensive and actionable business insight.
The breadth and intensity of activity has meant that, of necessity, we have to work as an integrated team. We have developed close working relationships with all of our Database Group team members and appreciate the genuine commitment they show to our business.

David Gay
Head of Customer Insight AXA Sun Life Direct
Database Group has been providing us with data processing and analytical services for over 10 years. AXA Sun Life Direct works with a large number of partner organisations and we need Database Group to be able to match and run suppressions against large volumes of supplied data on an almost daily basis. Maintaining data integrity, accuracy and speed are our critical service criteria. We have built a strong working relationship over the years and we continue to be satisfied that Database Group has the expertise and flexibility to provide the quality of service we expect.

Who We Are

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We have been a leading customer data company for over 35 years, providing a wide range of solutions to companies of all sizes, including an enviable list of Blue Chip clients.

Privately owned and run by an experienced team of dedicated managers, we have offices in London and Milton Keynes in addition to our Bristol head office.

The business is made up of a team of highly skilled data analysts, strategists and developers with a track record of implementing data solutions that deliver measurable results.

Many of us have made Database Group a career: working through all areas of the business, bringing an unparalleled skill set to our current roles and delivering a high level of customer satisfaction. In a market as competitive as ours, this speaks volumes about the kind of company we are: experienced, capable, customer-centric, progressive, encouraging.

We operate with complete vendor and supplier independence and in this way we ensure every solution is designed to be the best for you.

OUR PEOPLE

Richard Lees � Chairman

“Richard has over twenty years direct experience of the data market spread across a multi-national career. South African by birth, Richard relocated to the UK in 2001 to take up the appointment of Managing Director at Database Group. A pioneer in data manipulation, Richard has an established reputation within the Geographic Information Systems (GIS) arena and has unparalleled expertise in the data marketplace. Having co-founded marketing consultancy Intact Solutions, Richard spent 5 years as Managing Director growing the business to become market leader in the provision of database marketing solutions before selling to South African�s largest listed media conglomerate Primedia. With a mission to make marketing meaningful through the application of data, Richard advocates the need to integrate customer-based research with traditional analytics in order to extract maximum value from data.

Brett Isenberg � Managing Director

Brett is a Chartered Accountant who has qualified and worked in South Africa. Before relocating to the UK in 2000, Brett worked for Deloittes with a wide portfolio stretching across a number of industry sectors in both South African and New York. In the UK, Brett joined the head office of the South African listed media group Primedia Ltd where he worked as Group Financial Controller until the end of 2001. Tasked with disposing of the company�s UK assets, Brett partnered with the Chairman of Primecom and three other executives to affect a management buyout of Mailcom plc where he was subsequently appointed Managing Director. Following his appointment, Brett restructured the Group to form Maestro Interactive. In 2006, he managed the integration of Maestro Interactive and Hexfax to form the enlarged Database Group through the successful acquisition of Database Group.

Allan Watson � Chairman Database Group Investments

Allan is the Executive Chairman of Database Group Investments Ltd the parent company of Database Group and Database Group Interactive. Allan has extensive knowledge and understanding of the advertising and marketing communications sectors, in South Africa and the UK. In the 1990�s Allan was Executive Chairman and the largest shareholder of two South African businesses that were acquired by the Primedia Group; Direct Response Marketing and Product Marketing Services, both market leaders in their respective sectors. Whilst Chairman of Primedia�s Direct Marketing Division, Allan, and a colleague wrote the business plan for iafrica.com, one of the world�s first commercial internet portals. He expanded the division�s operations to the United Kingdom with the acquisition of Mailcom plc in March 1997 and Database Group in 1998. In 2001 Allan, together with Brett Isenberg and Richard Lees took an equity stake Mailcom. Having secured full control of the business, the team sold it to facilitate the purchase of Database Group from Primedia in 2006. The email side of the business was retained and rebranded as Database Group Interactive.

Guy Hanson � Business Development Director

Guy has spent 17 years working in various aspects of the data management industry. He has worked as computer operations manager of South Africa�s largest retailing company, technical manager of Johannesburg�s largest laser printing bureau, and regional manager of SA�s principal outsourced document management company. This rich background has provided Guy with a healthy appreciation for data, and its wide-ranging potential. Since immigrating to the UK in 2001, Guy has carved a niche for himself as an industry expert in the email broadcasting arena, and is a passionate advocate for the role that new media has to play in the marketing process.

Richard Carpenter � Client Services Director

Richard graduated from Portsmouth University in 1996 with a degree in Economics. He then embarked on a career in Marketing that included 5 years working as an Account Director for a Direct Marketing agency where he ran consumer surveying and mystery shopping projects for T-Mobile. Prior to joining Database Group, Richard worked for the market research firm ACNielsen. During his employment, Richards�s role involved providing leading FMCG manufacturers and retailers, such as Tesco and Mars, with analysis of marketplace dynamics, consumer behaviour and competitive performance. He also specialised in qualitative and quantitative research studying promotional effectiveness, purchasing behaviour and brand equity.