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Renault has been working with Database Group for nearly 5 years. Renault has developed a multi-tier communication strategy which requires a database structure which can manage high volume, high frequency updates and extracts. With a rapidly changing media landscape, it is also important to us that any solution in place has a degree of future-proofing to ensure that the database can continuously adapt to meet new requirements. We have been happy that Database Group has developed a real in-depth understanding of our complex business requirements and provided a solution that meets both our existing needs and has the flexibility to meet our future needs. Additionally, Database Group has understood the need for us to constantly demonstrate to the broader Renault business the value of our marketing activity and has worked with us to put in place reporting which provides both comprehensive and actionable business insight. The breadth and intensity of activity has meant that, of necessity, we have to work as an integrated team. We have developed close working relationships with all of our Database Group team members and appreciate the genuine commitment they show to our business. |
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| Christine Didelot Manager, Marketing Database & Loyalty Programmes |
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Database Group has been providing us with data processing and analytical services for over 10 years. AXA Sun Life Direct works with a large number of partner organisations and we need Database Group to be able to match and run suppressions against large volumes of supplied data on an almost daily basis. Maintaining data integrity, accuracy and speed are our critical service criteria. We have built a strong working relationship over the years and we continue to be satisfied that Database Group has the expertise and flexibility to provide the quality of service we expect.
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| David Gay, Head of Customer Insight, AXA Sun Life Direct |
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Database Group has been providing Orange with analytics support on marketing trials since 2004. Their ability to provide sophisticated data manipulation combined with their understanding of Orange�s business and our commercial objectives ensures that the work they deliver provides real insight and ultimately actionable business benefit.
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| Matt Doran, Customer Lab Manager - UK trials team |
